Dear Regionaly Friends,


!!!! Special deliver !!! mail Fw'ed to YOU;-)


On behalf of PRWG incredibly Board Team, spreading the
new all over the Netrwork,
:-)adaR
>R`·. ¸¸. -> [log in to unmask]
Tel: 004 0721 025 408

AEGEE Alba-Iulia President
       [log in to unmask]

Speaker of AEGEE-Europe PR Working Group
       [log in to unmask]
       www.aegee.org/wg/prwg


I invite you to read on in this em@il!!!

There you find the official em@il sent on PRWG-L.
The further devellopment/discussion will take place on PRWG-L
following the timetable below.

(Join by going to http://www.aegee.org/wg/prwg/)



Dear PRWG-L reader!

I’m Martin, “Local PRWG Responsible” of PRWG.
As you may have read in my application for this position, one of the
tasks
that I set myself as an aim is to devellop an “overall internal PR
strategy”
in the course of my term and to make this tool available to as many
PRofessionals as possible. In order to make this strategy as good as
possible I need the help of everyone who reads this list. Because
normally
my ideas are maybe not the best ones that are possible. Or maybe
because in
your country some aspects are totally different. Because this concept
should
be applicable to all antennas, the cooperation of as many people as
possible
is needed.

This means that I explicitly ask you to give me your comments and to
tell me
where I am wrong or where I forgot important aspects. If you want to
let
everybody know about your comments or iniciate a discussion send them
on
PRWG-L. If you only want to make some small remarks you may send
these to
[log in to unmask]



-INTENTIONS: This concept is meant to be an overview on what we will
be
dealing with in detail during the next months. Its supposed to
categorize
the process of internal PR which has a great area where it overlaps
with HR
strategy. So the process of internal PR is categorized by the example
of
“the average member”. The aim is to divide the process that this
average
member runs through into senseful steps. Then we can seperate the
different
steps and deal with them seperately.
The aim then is to devellop and bring together a collection of
measurments
that can be used to influence the process into the desired direction.
This
means also learning how to lower the dropout rate between the
different
steps. This includes a collection of advices and possibilities
"When to do
what".
Also it is planned to organize a material collection with tools for
the
respective steps. This material collection could be burnt on CD and
distributed at an AGORA. Altogether this concept will provide
efficient
advice on how to plan and structurize internal PR, so that the
efforts of
your antenna will not be wasted but spent on the spot where they have
the
gratest effect. Also there will be a collection of “dont’s” so that
you
don’t have to make the same mistakes that have already been done by
others.

-Timetable:
Till next year: presentation and improvement of the overall step
categorization
Then every 3 weeks: Dealing with the next step
Simultaneously: Material collection


-THE CONCEPT OVERVIEW ITSSELF:

STEP A “Advertisement”
The average person (TAP) doesn’t know AEGEE yet. Somewhere he has to
see or
hear about it. This is the clasical PR phase. (Posters, Flyers,
Infostands,
TV commercials, AIDA concept)

STEP B “First contact and getting to know each other”
TAP actually has the first real contact with AEGEE and AEGEE people.
Maybe
he comes to an Info evening or just shows up at the social meeting.
Then you
have various stages when TAP overcomes the natural mistrust and
decides to
become a member. This is also the phase where he decides to come to
AEGEE
meetings regularly. This is a phase where out of my experience a lot
of
AEGEE antennas have problems and where there is a lot to be improved.
(See
http://www.karl.aegee.org/aeg-IntE.NSF/9afb6a211e17102bc1256322004f24ea/8dda7b9b773c7459c1256dad007c4d58?OpenDocument

for first draft)

STEP C “First small activities for AEGEE”
TAP gets the first time active himself. This is also a very crucial
stage of
TAP because you have a lot of AEGEE members, who stay on STEP B and
do not
get active themselves. Thus they do not actively contribute to the
community. So during this step TAP has to get possibilities or to be
prompted to do the first small things for AEGEE.

STEP D “First event and catching enthusiasm”
Again this is one of the most important moments in TAP AEGEE life:
participating in his/her first event. But honestly: How many members
in your
antenna have never visited an event?
So if they didn’t, how can they ever get alight with the AEGEE spirit?

STEP E “Activities out of own motivation”
Slowly but definitely TAP develops initiative and does things which
support
AEGEE out of own motivation. This is already a stage wherer TAP
begins to
become precious for AEGEE and where the investment slowly begins to
pay of.
If you have gotten TAP this far you can already be proud of you
internal PR.

STEP F  “Very active person”
Here we have the case managers, event organizers, organizers of SUs,
local
events..., local Boards and all the people you know from the European
level.
This is the kings class that is the aim of this strategy!


STEP Z “leaving AEGEE”
This is the immanent danger which accompanies every single step and of
course the end of AEGEE live. Naturally every AEGEE member one day
comes to
this point, but the aim is to be as late as posssible and as softly as
possible so that even after leaving AEGEE TAP is not out of the world.

So now again I want to ask you to give me your comments!
TELL ME WHERE I AM WRONG AND WHAT CAN BE IMPROVED!!!


Waiting for your comments on PRWG-L and [log in to unmask]


Sincerely
Your Martin

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